BUDGETS & SPENDING The percentage of marketing budget going toward content marketing is about the same as it was the previous year. Sixty-one percent of respondents said they had knowledge of their company’s content marketing budget. Of those, 23% said their organization spent 50% or more of its total marketing budget on content marketing. Do You Have Knowledge of Percentage of Total Marketing Budget Your B2B Organization’s Budget/Budgeting Spent on B2B Content Marketing Process for Content Marketing? 100% 2% 75%-99% 7% ■ Yes 50%-74% 14% 39% ■ No 25%-49% 23% 61% 10%-24% 23% 5%-9% 17% 1%-4% 9% 0% 4% 0 10 20 30 Content Marketing Institute/MarketingProfs Base: Content marketers who know their organizations’ budget/budgeting process for content marketing. Aided list. 13th Annual Content Marketing Survey: Content Marketing Institute/Marketing Profs, July 2022 34