STAFFING & OPINIONS With society embracing diversity, equity, and inclusiveness (DE&I), brands can do better. Fifty-seven percent of marketers agreed that diversity and inclusion play an integral role in their organization’s decision- making and creative processes. B2B Marketers’ Opinions About Content Marketing in Their Organizations Strongly Somewhat Neither Agree Somewhat Strongly Agree Agree Nor Disagree Disagree Disagree Our organization values creativity and craft in content 51% 35% 6% 7% 2% creation and production. Our organization provides customers with a consistent 19% 46% 13% 18% 5% experience across their engagement journey. Diversity and inclusion play an integral role in our 27% 30% 27% 11% 6% organization's content decision-making and creative processes. Our organization measures content performance accurately. 13% 36% 23% 21% 8% Content Marketing Institute/MarketingProfs Base: Content marketers who answered each statement. 13th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs, July 2022 11